ON BEING RAMBO
By Steve “Coach Fury” Holiner
MFF’s Godzilla Geek, Die Mighty Creator, Master RKC,
Master DVRT, OS Lead Instructor, Strength Faction Mentor.
Let’s face it, win or lose this year’s election process drained, saddened and angered a lot of us. For me, the election results were more disappointing than surprising. Someone had to win. Someone had to lose. I am not judging anyone’s political view here. This isn’t about politics.
This is about standing up for what you believe in and being a voice for your community.
STAND FOR SOMETHING. OR DIE FOR NOTHING.
There was a post recently on social media discussing whether or not fitness professionals should post about politics. The point of concern was that political discussion would potentially alienate and/or limit the market they may be able to reach. Spreading fitness to the largest audience possible was the greater goal over voicing an individual’s personal political point of view.
I respect that where that opinion comes from. I also completely disagree with it.
In any business, you should aim to have the most loyal customer base and not the biggest customer base. You will not be able to deliver the best product or services if you try to be everything to anyone. You run the risk of being generic, bland and being lost among your competitors.
There are thousands of online coaches and fitness personalities. How does one standout from the crowd? PERSONALITY. INDIVIDUALITY. HONESTY.
For better or worse, successful fitness professionals and entrepreneurs are themselves. They speak in their own voice regardless of what the greater population may think. Fully being oneself to the public is scary. The glory is stepping forward despite the fear.
THE MORE SCARED WE ARE OF A WORK OR CALLING, THE MORE SURE WE CAN BE THAT WE HAVE TO DO IT.
What you will find is that a number of people will deeply relate to what you’re saying. And yes, others will be turned off. You will connect with those that relate and they will want to hear more from you. What’s equally important is that these connections will be the EXACT type of person you want to work with. You will have already established a common ground. This is how tribes are grown. This is how business flourishes. This is how we build trust and community. This is how we learn to lead. Don’t shy away from expressing your point of view. Embrace it. Others will heed your call. Remember to BE RESPECTFUL to others. My opinion is only greater to me than yours because it's mine. Your opinion should be more important to you because it's yours. Letting folks know where you stand doesn't mean you have to be a dick in the process. Be respectful.
IT’S ABOUT THE STRENGTH OF THE CONNECTION AND THE MEANING BEHIND THE UNIFIED PURPOSE, NOT THE NUMBERS.
Aside from on online presence, let’s look at an even bigger need to be vocal on sensitive topics: YOUR COMMUNITY!
Regardless of being a coach, business owner or friend; as human’s we have a responsibility to stand behind our community. We need to support our tribe! My role as a trainer goes far beyond programming, counting reps and cueing a bench press. Our tribe allows me to do what I love. Help people.
Staying quiet to avoid disrupting some unknown masses has NEVER lead to anything good in this world. I want the people I train and work for to know I support them. We may not always agree and that is absolutely fine. However, they will know that I will share my opinion, discuss and back them when needed.
The world has enough videos on how to do kettlebell swing. There are times when we need to take a platform on bigger things. Now I'm not saying that everyone should go out and start writing because I said. I'm saying is that if you feel strongly about something you should share it. And we in the fitness community shouldn't judge you for it. I'll also add that being strategically quiet is different than being silent out of fear.
Freedom comes from realizing we don't have to agree all the time. Open yourself up to that fact and let the world know where you stand.
I hope this resonates with some of you.
I’m prepared if this turns some of you off.
Either way, I wish you all the best.
Along with creating Die Mighty, Steve “Coach Fury” Holiner is a trainer at Mark Fisher Fitness in NYC and is an Original Strength Lead Instructor, a Master RKC Kettlebell Instructor and a Master DVRT Ultimate Sandbag Training Instructor. Through his leadership roles, Fury travels throughout the U.S. and internationally to teach. Fury has also written for Mark Fisher Fitness, the RKC, DVRT Ultimate Sandbag Training, Bodybuilding.com, Details Magazine and his own website.
He’s also a big Godzilla fan. Duh!
Want to dive deeper into Die Mighty? Fury is available for online training and is teaching workshops.
You can buy DIE MIGHTY SHIRTS and HOODIES here: COACH FURY: DIE MIGHTY GEAR